EBay has posted an online letter to its 14 million UK users defending its position following its high-profile fight with LVMH in the French courts.

The letter, posted on eBay’s homepage, said it will fight the ruling ordering the online auction site to pay£31 million in damages to the luxury goods group after eBay failed to stop the sale of fake designer handbags on its site.

The letter said: “We will continue to fight against counterfeits, but will not accept outdated attempts to restrict unfairly the internet to the detriment of our community. We will continue to fight for consumer value through e-commerce.”

EBay plans to appeal against the ruling, along with another by the same court banning it from selling a number of LVMH’s perfume brands, which, the group said, represents a breach of its selective distribution agreements.

Signed by senior vice-president of eBay marketplaces Europe Douglas McCallum, the letter said the site had removed more than 2 million potentially counterfeit listings from its global sites last year. It also claimed the ruling threatens the choice of authentic goods available to customers.