The Home of Alfred Dunhill format, named after the company’s founder, will have three retail floors, alongside a raft of other specialist services including a spa, barber, private cinema, humidor and bespoke leather services.
The store in London’s Mayfair will also house a private members club, boasting a restaurant, games room, four hotel suites and a wine cellar with its own wine expert. Members will have the added luxury of a private dining room and valet parking.
The store will be in a listed building that is the former home of the Duke of Westminster.
A third flagship store will open in Shanghai, following the London opening.
Dunhill is looking for another standalone store in London this year to add to the two it has in Jermyn Street and Sloane Street.
The retailer has 200 stores and concessions around the world.
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