Dubbed “DSGi in a Box”, the programme is designed to consolidate many of its systems onto single platforms for till, e-tail and back-office functions.
DSGi group chief executive John Browett wants the initiative to deliver similar efficiencies to those he achieved at his former employer Tesco.
As Tesco operations director, Browett played a key part in rolling out Tesco in a Box to the countries that the grocery giant operates in. Although elements of DSGi’s programme began before Browett’s arrival in December, he is keen to extend it.
The group, which operates Currys.digital, PC World and Dixons.co.uk, has signed a deal with SAP, which will be at the heart of the back-office transformation. An SAP spokeswoman confirmed the deal, but declined to provide details.
Other key goals are to improve customer service in stores by consolidating thousands of bespoke EPoS applications, while gradually migrating some e-tail services onto DSGi-owned Pixmania’s web platform.
The transformation programme will span store and e-tail operations in the UK and on the Continent, where DSGi trades as PC City, ElectroWorld, Elkjop and UniEuro.
Pixmania managing director Ulric Jérome confirmed that DSGi plans to migrate some online service from other brands, including Dixons.co.uk and Currys, onto Pixmania’s platform. He said “This is one of the synergies they were aiming for when they invested in Fotovista.”
DSGi bought Pixmania parent Fotovista for£185 million in April 2006.
This year, Pixmania will ramp up the number of SKUs it sells on its UK site to 50,000, in addition to launching categories such as cosmetic and beauty products.
“We are constantly seeking innovations and best practice to apply across the group that deliver efficiencies, cost savings and enhancements,” said a DSGi spokesman.
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