Electricals retailer DSGi has dramatically overhauled its executive team ahead of revealing what is expected to be its poorest Christmas trading performance since the last recession.

The beleaguered retailer, which is expected to reveal that like-for-likes slumped 10 per cent over the crucial trading period, has centralised its management as part of chief executive John Browett’s transformation and renewal plan.

Peter Keenan, head of the Currys chain, has left the retailer to join HSBC. His role has been taken up by Keith Jones, who has been promoted to group retail director.

Jones was previously managing director of PC World. He will have responsibility for all the group’s retail operations, which include PC World, Currys, Currys Digital, Dixons Travel, DSG Ireland and DSGi Business.

The decision is the latest change implemented by Browett, who joined the retailer 18 months ago.

His five-point plan aims to improve customer service, develop new store formats, improve its e-commerce function and cut costs. He has closed poorly performing stores and announced that he will strip£75m of costs from the business.

The restructuring announcement is likely to lead to further changes, potentially including redundancies at a later date, according to sources close to the retailer.

Further role changes include:

  • Steve Ager: formally group buying director, Ager has taken on more responsibility to become commercial director.

  • Sebastian James: James was group development director and is now services director and oversees supply chain and the Tech Guys.

  • Andrew Milliken: Milliken has taken on the new role of transformation director, in charge of all new store formats. He was previously head of Dixons Travel.

A spokesman for DSGi said: “John Browett has outlined a new organisational structure which is better aligned to the company's renewal and transformation plan, with more clearly defined accountability that delivers better service to our customers."

He added that the structure suits Browett's “hands-on management style better".