Dove Spa, which combines a spa salon with a store, opened its first space at Reigate, in Surrey, in March 2006 and expects to have about 30 sites by the end of this year. The retailer, owned by Unilever, took over the Re-aqua chain of spas in 2006 and these will be rebranded this year.
The beauty specialist is searching for sites of about 3,500 sq ft (325 sq m) on the edge of main high streets or on prominent arterial roads. Its agents are Mason Owen and Gooch Cunliffe Whale.
Dove Spa managing director Sue Shepherd said: “The retail space sits at the front of each spa and we expect about 30 per cent of our revenue will be driven from retail.
“We sell an exclusive range of Dove Spa products, along with other third-party brands and many different gift items.”
Shepherd said that the store and spa is medium-priced and is “not elitist – we want everyday women to feel comfortable, not intimidated”.
“Even though we are a separate business and have exclusive products, we tap into our sister brand’s campaign for real beauty,” she added.