Don’t discount the discounters

Michael and Vicky are a couple in their early 30s. They have one child, both have secure, professional jobs, are comfortably off and own their own home in a nice south London suburb. They live five minutes from one of Sainsbury’s flagship stores. But they choose to drive past it ...

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.