Shoppers prefer digital
Dixons has announced that it is phasing out 35mm cameras at its stores because of a fall in demand, ending 68 years of tradition.

The retailer said the popularity of 35mm cameras has fallen away in favour of digital devices and stocks will not be replaced. The decision follows a similar move by Dixons to phase out video recorders last year.

A survey of Dixons' customers showed that 95 per cent of them could not tell the difference between 35mm and digital prints.

A spokesman for the retailer said the decision was a sad one to make, because 35mm cameras were the first product sold by the retailer in 1937.

Sales of digital cameras are 15 times greater than those of 35mm cameras and the latter has become a niche market. The retailer said it would continue to sell 35mm film at airport branches, to cater mainly for professional photographers taking advantage of duty-free prices.