Partners, Balderton Capital

These three venture capitalists have put their cash into some of the best known names in online retail.

From Lovefilm and Figleaves to Worldstores, The Hut and My-wardrobe, Balderton has been or remains an investor.

Bunting joined Balderton in 2007, having previously spent 18 years at Goldman Sachs. Evans is another former Goldman Sachs man as well as one-time ‘entrepreneur in residence’ at Benchmark Capital. Mistry was formerly at media company Emap and Boston Consulting Group, and is a non-executive director of electricals group Dixons Retail.

Balderton has straightforward criteria when it comes to making investments – it looks for “great entrepreneurs offering a compelling value proposition in a large market with a clear plan to build a profitable organisation”.

Investments such as that in Lovefilm, which was sold earlier this year to Amazon in a deal thought to be worth £200m, have paid off and the likelihood is there will be more successful exits to come for Balderton.