Congratulations to all the members of the Retail Week Etail Power List 2011 who, collectively, are making history and redefining the future of online retail.

Congratulations to all the members of the Retail Week Etail Power List 2011 who, collectively, are making history and redefining the future of online retail. We’re privileged to work alongside many leading etailers and protagonists in the story of ecommerce, with twists and turns that continue to surprise, inspire and delight.

No longer the new kid on the block, ecommerce has become such a part of everyday life that it’s hard to imagine a time when we didn’t shop online. And as it continues to mature, we’re now making way for its younger go-getting sibling: m-commerce.

Smartphones have literally enabled shoppers to carry the internet with them wherever they go, opening up a whole new dimension of retail experiences. 38% of mobile users already shop on their phones when they’re away from their computers. And that figure is sure to grow. In 2010, UK consumers spent £266m on their mobiles and Forrester expects this to reach £2.57bn by 2016.

Over 1 million PayPal customers in the UK already shop on their mobile phones and we’re proud to be working with brands looking to embrace m-commerce and extend their reach through mobile. Even if a site isn’t mobile-optimised, our Mobile Express Checkout can deliver a secure and seamless experience to on-the-go customers, who can pay in just a few touches using a simple password.

There’s more to come and we look forward to partnering with etailers as they continue to experiment and innovate in ecommerce, the emerging sphere of m-commerce and other new spaces in online retail.

Congratulations again to everyone on the Etail Power List and may 2012 bring even more inspiring e-tales.

  • Cameron McLean, Vice-president, merchant services at PayPal UK