New business director, Asda
Since joining Asda in April this year, Arnu Misra has been tasked with reviewing the grocer’s “new business strategy”, which includes its online, home shopping and financial services divisions, which is no mean feat.
Misra, a protégé of former Asda boss Allan Leighton, has a lot on his shoulders. Last year, Asda set out the ambitious target of becoming a “world-class dotcom retailer” within five years. He is said to be focusing on the operational elements of its online division. And with parent Walmart to provide the fire power, Misra can help Asda become world-class, but it will take huge investment.
Misra has overseen the grocer’s multichannel push this year too.
This has included installing click-and-collect kiosks at all the small supermarkets it is opening after buying the Netto discount chain. The kiosks allow Asda to sell its entire non-food range from a small supermarket, and Asda boss Andy Clarke said early indications showed those customers that came to pick up products also bought other products while they were there.