Multichannel trading director, Marks & Spencer
Former New Look ecommerce director Dom McBrien is the latest recruit to Marks & Spencer’s multichannel team. He is one of many executives to exit New Look since its chief executive Carl McPhail left in March this year.
The move came just as New Look’s multichannel plans finally came to fruition with the launch of what the company describes as the most extensive click-and-collect service in fashion retail. In place in all of its 600 stores since October, McBrien anticipated that its click-and-collect offer will be the retailer’s biggest sales driver over the next three years, accounting for 40% of sales and driving 500,000 store visits in the second half of this financial year alone.
McBrien led the click-and-collect project and placed much emphasis on making the service a good experience for shoppers with clear signposting in stores and communication on when goods are ready for collection.
At M&S, McBrien will be responsible for day-to-day multichannel operations, though his start date had not been confirmed at the time of writing. A spokeswoman for the retailer says his skills will complement those of the existing team.