Ecommerce director, Arcadia Group

Since taking control of Sir Philip Green’s online business, Simon Pritchard has revamped all its websites into “real fashion destinations”. The sites now have a magazine-like format and have been applauded by industry experts.

However, the signs are that there are big changes still to come as Pritchard aims to get Arcadia’s ecommerce offer up to speed with other young fashion players such as Asos.

The retailer is currently rolling out a new EPoS system across 2,500 of its stores to better integrate its online and physical stores, increasing its multichannel activity. This is essential for it to compete with the likes of Asos. And click and collect is rumoured for the near future.

Other developments that hint such multichannel services are in the pipeline include the launch of store stock availability information on the Topshop site earlier this year. The brand has also successfully launched product ratings and reviews, including a nifty sizing gauge that should reduce returns.

Cambridge graduate Pritchard has a decade in ecommerce under his belt. He cut his teeth under Stelios at Easyjet before leading DSG International’s online business.