Watch: John Lewis puts price centre-stage for first time in Anyday campaign

John Lewis's new advertising campaign puts price at the forefront for the first time

John Lewis has unveiled a marketing campaign for its new Anyday brand, which for the first time puts product prices at the heart of the push.

The department store group, which is in the midst of a turnaround programme, sees Anyday as fundamental “to grow market leadership across homewares, technology, baby care and baby clothing”. 

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