Watch: John Lewis puts price centre-stage for first time in Anyday campaign

John Lewis's new advertising campaign puts price at the forefront for the first time

John Lewis has unveiled a marketing campaign for its new Anyday brand, which for the first time puts product prices at the heart of the push.

The department store group, which is in the midst of a turnaround programme, sees Anyday as fundamental “to grow market leadership across homewares, technology, baby care and baby clothing”. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.