Debenhams has launched its Christmas campaign, continuing its “Found It” theme, with gifts voiced by celebrities.
The department store advert showcases its premium gifting offering and features celebrities including Jennifer Saunders, Ewan McGregor and Billie Piper.
The campaign runs across TV, radio, digital, outdoor and print. The first full-length advert will run tonight, during a prime-time ITV ad break.
Debenhams will also transform its flagship into the “Found It Factory” for the season. The windows, exterior façade and roof will feature pipes, cogs and wheels, giving it the appearance of a factory.
The window scheme will include a “sequinator” and a conveyer belt, which shrinks enormous fragrance bottles to their normal size, and a mind-reading “gift-a-tron” will reveal shoppers’ perfect present.
Debenhams marketing director Richard Cristofoli said: “Found It was developed as a 360-degree campaign to highlight our position as a gifting destination.
“It was always conceived as a campaign that had longevity; celebrating the joy of finding the perfect present for a loved one. The campaign has evolved over the past three years and started to become a part of consumer consciousness.”