Debenhams’ ad, which takes inspiration from Charles Perrault’s classic 1697 fairytale Cinderella, tells the story of a young woman who loses her shoe on a crowded train and the handsome stranger who finds it.

Devised by J. Walter Thompson London and featuring a cameo appearance from Ewan McGregor, it follows the quest of reuniting the ad’s heroine with her lost shoe.

The fairytale theme will be reflected, the retailer said, in its stores across the country, and the protagonist’s shoe – a crystal-studded stiletto created by British designer Jenny Packham – will be available for Debenhams shoppers to buy. 

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