Since it was introduced in 1925, John Lewis’ ‘never knowingly undersold’ pledge has become a UK retail institution, but new boss Dame Sharon White has hinted it is likely to be scrapped under her new strategy. Industry experts offer their thoughts on whether the retailer should ditch the famous slogan
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
During December, registered users can access 24 free articles in our advent calendar - find it here or on the homepage.
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.