House of Fraser will open its first UK store in almost a decade today, anchoring the new Rushden Lakes development in Northamptonshire.
The 64,000 sq ft space will be the first to showcase’s HoF’s new experiential vision for its future, which new chief executive Alex Williamson will be charged with developing and executing.
The £12m space features a champagne bar and restaurant overlooking the nearby lake as well as a standard Café Nero concession and a Hamley’s shop-in-shop. The historic toyshop has links with HoF via its shared chairman Frank Slevin and its Chinese ownership.
This is not the only new store that House of Fraser has been busy working on however. A new store anchoring a £300m development in Chester is planned for 2021.