Selfridges sales boosted by in-store experiences

selfridges

Luxury department store Selfridges’ full-year sales were boosted by a host of experiential elements to lure customers in.

A giant crystal-encrusted Pegasus by artist Damien Hirst and an indoor skating bowl helped drive shoppers to the department store according to The Times.

Selfridges registered a 6% rise in full year sales to £1.85bn however operating profits slipped from £175m to 170m due to heavy investment of its grade II listed Oxford Street store.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.