Selfridges sales boosted by in-store experiences

By Leanne Carr2019-10-08T06:39:00

Luxury department store Selfridges’ full-year sales were boosted by a host of experiential elements to lure customers in.

A giant crystal-encrusted Pegasus by artist Damien Hirst and an indoor skating bowl helped drive shoppers to the department store according to The Times.

Selfridges registered a 6% rise in full year sales to £1.85bn however operating profits slipped from £175m to 170m due to heavy investment of its grade II listed Oxford Street store.

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