Selfridges opens world’s first permanent department store cinema


Selfridges has partnered with independent boutique cinema operator Olympic Studios and opened a cinema inside its Oxford Street store.

The entrance to the cinema can be located inside the store from the lower-ground level or directly from the street to allow customers to access the cinema outside of the store’s opening hours.

The cinema will be open all year round with daytime and evening screenings showing the most recently released blockbuster and independent films.

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