Selfridges doubles sustainable labelling scheme

selfridges oxford street corner shot oxford street & duke street (1b) ph...

Selfridges has launched six new labelling categories as it ramps up its commitment to sustainable products across fashion, beauty and homewares.

The iconic department store business said the move would more than double the Buying Better scheme it launched in 2017 to include more than 3,000 items from over 100 brands.

Selfridges said the expansion of the range would “increase clarity for customers” who are seeking to shop in an eco-friendly way by “highlighting specific sustainable product attributes”.

The retailer has introduced six new Buying Better labelling categories: Responsible Leather, Vegan, Reducing Waste, Forest Friendly, Cruelty Free and Reducing Waste.

Subscription content

Please sign in now if you have a subscription

Retail Week

Register to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.