Original Factory Shop has reported record-breaking Christmas trading figures, driven by sales of festive gifts.
Like-for-likes at the value department store chain increased by 3.3% in the four weeks to December 28.
Total sales jumped 6.2% on last year. Cash margin was up 13%.
Original Factory Shop said sales growth was driven by the “particularly strong” performance of traditional gifts including fragrances, toiletry sets, homewares and toys.
Customers also stocked up on seasonal goods such as tree lights, wrapping paper and personalised baubles. Sales of ladies fashion and menswear also remained solid throughout.
Original Factory Shop chief executive Tony Page said: “Trading in December continued to build on what has already been a strong year for The Original Factory Shop, as consumers continue shopping locally for genuine bargains.
“We are delighted that we have been able to attract plenty of new brands to trade with us and we are finding success driving these at great value to a primarily local customer base.
“Our Christmas figures are evidence that consumers continue to seek trusted, quality products, at great prices.”
The retailer’s success was aided by the opening of seven new stores last year, including those in Salisbury and Haslemere, taking its total number of shops to 198.