Neiman Marcus is using beacons to engage with customers during the holiday season as the US department store looks to drive mobile engagement.
The US department store will send messages about in-store events and promotions to customers who have downloaded the store’s passes through Apple’s Passbook mobile application.
Ginger Reeder, vice president of corporate communications at Neiman Marcus group service in Dallas, said: “We know that our customer wants to be able to make the most of her visit to our stores. This technology ensures that she does not miss a personal appearance by a designer, a trunk show or a special promotion.”
The iBeacon effort was created through the Neiman Marcus’ iLab team.
In the run-up to Christmas, Neiman Marcus is hosting various trunk shows and meet-and-greets with designers.