Liberty rebrands digital flagship as it celebrates 145 years


London department store Liberty has completed a rebranding including a new logo and redesigned website, as it celebrates its 145th birthday this year.

Liberty’s new website,, aims to offer local and international customers a “truly unique and relevant experience”, helping to drive its global business.

The department store has also accessed its archives to create a new logo using the typeface from the sign that has hung above its Great Marlborough Street entrance since 1925. The new logo will now appear on all Liberty’s packaging and campaigns.

The rebranding has resulted in an “updated identity” across Liberty’s physical and online stores, Liberty Fabrics and own collections.

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