Liberty rebrands digital flagship as it celebrates 145 years

Liberty

London department store Liberty has completed a rebranding including a new logo and redesigned website, as it celebrates its 145th birthday this year.

Liberty’s new website, LibertyLondon.com, aims to offer local and international customers a “truly unique and relevant experience”, helping to drive its global business.

The department store has also accessed its archives to create a new logo using the typeface from the sign that has hung above its Great Marlborough Street entrance since 1925. The new logo will now appear on all Liberty’s packaging and campaigns.

The rebranding has resulted in an “updated identity” across Liberty’s physical and online stores, Liberty Fabrics and own collections.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.