John Lewis unveils virtual personal shopping service

John Lewis has launched a virtual personal shopping service

Department store group John Lewis has launched a virtual personal shopping service using Zoom.

The service, which enables customers to be shown around departments on video by an in-store adviser, will initially be available at John Lewis’s Southampton store and London’s Peter Jones.

The initiative is designed to win back trade and utilise stores as the impact of the coronavirus pandemic continues to take a toll on retailers as city centre footfall remains subdued.

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