John Lewis targets value as it launches Anyday clothing range

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John Lewis has revealed plans to roll out a cheaper fashion line under its Anyday banner.

The retailer is continuing its flight to value as part of its overhaul strategy after it received customer criticism for its high price points.

The department store chain launched its Anyday homewares and furniture range in April, and is now expanding its reach to include womenswear, menswear and childrenswear.

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