John Lewis targets value as it launches Anyday clothing range


John Lewis has revealed plans to roll out a cheaper fashion line under its Anyday banner.

The retailer is continuing its flight to value as part of its overhaul strategy after it received customer criticism for its high price points.

The department store chain launched its Anyday homewares and furniture range in April, and is now expanding its reach to include womenswear, menswear and childrenswear.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.