John Lewis’ sales jumped last week as price-matching promotions across clothing, cookware and dining products wooed shoppers.

The department store business said total sales climbed 3.9% to £73.8m in the week ending June 10, as its ‘never knowingly undersold’ mantra drove revenues in stores and online.

John Lewis' first ever branch in Essex opened today

John Lewis’ first ever branch in Essex opened today

John Lewis in Essex

John Lewis’ fashion sales improved 7.9% compared to the same week last year, with the biggest increase of 15.6% coming in the beauty, wellbeing and leisure category.

Menswear sales advanced 9.5%, while womenswear grew 5.2% during the seven-day period.

Revenues from women’s shoes and jewellery also spiked 15.7% and 14.5% respectively.

John Lewis’ home division registered a 1.3% sales uplift, as revenues from cook and dine were “positively impacted” by price-matching a competitor’s Sale event.

The retailer’s living dining category grew 10.6%, while utility shop sales increased 6.5%.

John Lewis also enjoyed an upturn in sales within its electrical and home technology department, which climbed 2%.

Sales of audio and connected home products jumped 19.5% year-on-year, while sales of gaming products more than quadrupled amid Sony’s PlayStation promotion.


John Lewis Partnership stablemate Waitrose recorded a 0.5% incline in total sales excluding fuel, as comparatively cooler weather compared to the same week last year influenced shopping.

Sales of soup spiked 23%, while stocks and gravy (18%) and meat accompaniments (20%) also performed well as customers picked up ingredients for warming meals.

The upmarket grocer’s beers, wines and spirits registered growth, thanks to a 23% surge in sales of spirits and an 11% improvement within craft beer.

Waitrose cafés also proved popular last week, growing sales 7% as more shoppers made the most of their shopping trips by stopping off for food and drink.