John Lewis opens virtual Christmas shop for first time

John Lewis shoppers can visit its Oxford Street Christmas shop virtually this year

Department store group John lewis has opened a Christmas shop on its website for the first time.

The virtual store allows customers to walk through its Oxford Street branch in 3D, click on products that interest them and buy seasonal lines.

The initiative is the latest example of retailers seeking to make more of their bricks-and-mortar stores, many of which have suffered footfall declines during and after the coronavirus lockdown, by deploying digital technology to deliver customer experience or service.

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