John Lewis online sales soar as home renovations and skincare products fly

John Lewis Edinburgh 2021

Despite the easing of restrictions over the course of the year, the pandemic’s lasting impact was reflected in consumers’ choices with sales of home office and exercise equipment, as well as garden furniture, soaring.

In John Lewis’ 2021 How We Shop, Live and Look report, the retailer looked at consumer shopping habits from October 2020 to September 2021, revealing that the changes consumers embraced during periods of lockdown are here to stay.

Online sales now account for between 60% and 70% of total sales compared to 40% pre-pandemic. This figure remains the same as it did in 2020’s report, illustrating how consumers had not reduced their online spend even when stores reopened. 

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