John Lewis has launched its first-ever TV advertising campaign outside of Christmas and clearance, in a bid to push sales of its spring and summer collections.
The first advert will air tonight on ITV and will showcase what the retailer called “the very best” of its offerings across home, fashion and beauty.
The campaign’s central tagline is ‘Spring: we’ll help you style it’ and will cover more than 200 products – almost 60% of which are John Lewis own-brand.
The TV advertising campaign will be supported by John Lewis’ internal social media programme #WeArePartners, which has more than 500 of the partnerships’ staff creating and sharing “unique content across their own social media channels”.
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