John Lewis has gone live with its Black Friday promotions today (November 4), the earliest launch of the event in the retailer’s history.
John Lewis said the early launch was to help customers spread the cost of Christmas shopping given the cost-of-living crisis.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.