John Lewis has gone live with its Black Friday promotions today (November 4), the earliest launch of the event in the retailer’s history.
John Lewis said the early launch was to help customers spread the cost of Christmas shopping given the cost-of-living crisis.
Its Black Friday current promotions are predominantly across electronics, technology and fragrances with other categories such as home, fashion and beauty set to launch in the coming weeks.
Kathleen Mitchell, commercial director for John Lewis, said: “We’re launching Black Friday earlier than ever this year, with hundreds of fantastic deals to support customers looking to save money and start their Christmas shopping early.
“We know that, despite the rising cost of living, our customers still want to celebrate Christmas, so our teams and suppliers have worked incredibly hard to make sure we can offer our customers great value deals on the products they love.
“With new deals being launched daily, we’d encourage shoppers to keep an eye on our website and shops over the coming weeks, so they don’t miss out.”
Black Friday deals will run until December 1, while customers will also have the option of paying monthly interest-free instalments for selected items over £500 when ordering in-store, online or via the John Lewis app.
John Lewis also launched its Christmas returns policy earlier this year, allowing customers to buy products from September and still exchange or return unwanted gifts up until September 28, 2023.
- Don’t miss the best of the week – sign up to receive the Editor’s Choice every Friday
No comments yet