Harrods has renovated its historic food hall, which features a ‘vegetable butcher’ and puts its 150 chefs on the shop floor.
The Fresh Market Hall is the second stage of Harrods’ Taste Revolution renovation after last year’s coffee roaster and bakery.
It is intended to offer everyday essentials “done exceptionally well, with provenance, convenience and seasonality at the forefront” and comprises a rotisserie, a deli, fish and meat counters, a charcuterie and cheese counter and a vegetable butcher.
Customers can buy sandwiches made with Harrods’ rotisserie chicken and sourdough bread from its bakery, customise prepared vegetables and pick up dishes such as beef Wellington, salmon en croute and truffle macaroni cheese.
Harrods is also working with brand partners including artisan Italian brand Pasta Evangelists and Indian soups and salads by Karma.
Harrods executive chef Andy Cook said: “Opening the Fresh Market Hall will allow us to bring my team of 150 in-house chefs to the forefront, servicing our foodie customers directly and introducing the chefs’ brand new creations to the Harrods Deli counter.”