Game and Belong gaming arenas have joined forces with House of Fraser to open the UK’s biggest in-store gaming experience inside the department store on Oxford Street.
The arena covers 7,500 sq ft on the lower ground floor of the London department store and plays host to the largest permanent number of PCs and games consoles set up for competitive gaming.
Visitors can choose to compete against friends or other visitors in tournaments with up to 100 competitors.
The Belong arena will also introduce its first ‘pro room’ built especially for professional e-sports players and upcoming amateur teams.
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