House of Fraser is set to anchor a new £300m retail complex in Chester, which will open in 2021.
The department store chain will open a 100,000 sq ft store over three floors, with a rooftop restaurant overlooking Chester’s racecourse. The beauty hall will be twice the average size, tapping into the high-turnover category’s power to drive footfall.
The 500,000 sq ft complex will redevelop Chester’s city centre, housing 70 stores, cafés and restaurants, a hotel and conference centre, a six-screen cinema and 70 homes.
The Chester Northgate development will be House of Fraser’s second major UK store since its acquisition by Chinese conglomerate Sanpower in late 2014.
It will be seen as a milestone investment after a troubled year for the group characterised by an exodus of senior staff including chief executive Nigel Oddy and chief customer officer Andy Harding.
House of Fraser executive chairman Frank Slevin said: “The new store clearly cements our commitment to and vision for the future growth of House of Fraser.
“The growth of our store portfolio and the further development of House of Fraser’s multichannel offer provides solid foundations for the ongoing transformation of the business, ultimately driving a great customer experience.”
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