Department store group House of Fraser has added two premium next-day delivery options to its expanding range of fulfilment services.

Customers can now choose to have items ordered by 9pm delivered between 9am and midday the next day on Monday to Saturday, or between midday and 6pm on Monday to Friday. The options aim to complement the existing pre-9am and evening delivery services.

Andy Harding, chief customer officer of House of Fraser, said: “We are continually researching new options and investing in expanding our delivery services to make customers’ buying experience as hassle-free as possible.”

In May, House of Fraser extended the cut-off point for customers using its buy-and-collect service to midnight from 10pm. Customers can pick up purchases in-store from midday the next day.

Rival fulfilment

Rival department store Debenhams offers a 7pm cut off for midday in-store collection, while John Lewis has an 8pm cut off for collection from stores after 2pm.

House of Fraser also offers nationwide next evening delivery that allows customers to order online until midnight for home deliver the following evening seven days a week.

Retailers have come under increasing pressure to improve their fulfilment game after online giant Amazon began trials of one-hour delivery in London and Birmingham for Amazon Prime members for £6.99. The Prime Now app also offers users a free two-hour or same-day delivery.

House of Fraser had yet to confirm the cost of the new delivery options or if it is available nationwide at the time of publication.