Luxury retailer Fortnum & Mason is opening a flagship branch in Hong Kong, its first standalone store in Asia.
The department store and restaurant will open in the Victoria Dockside redevelopment area.
The new shop will build upon Fortum & Mason’s established retail partnerships across Asia, including with luxury specialist Lane Crawford in Hong Kong, Isetan Mitsukoshi in Japan and, most recently, Shinsegae in South Korea.
Fortnum & Mason chairman Kate Hobhouse said: “Fortnum’s is a business which, for centuries, has thrived on delivering a sense of pleasure for our customers. Building on our 47 years of experience in Japan, South Korea and Hong Kong, our latest expansion in Asia is an important next step for us, as we extend our reach further across the world.”
The K11 Musea retail and culture centre will house the 7,000 sq ft store and restaurant and will sell Fortum’s most popular products including teaware, biscuits and Champagne.
Fortnum & Mason chief executive Ewan Venter said: “We are excited to establish our presence in Asia in such a pioneering development. K11 Musea, a unique retail destination in Hong Kong, speaks to the growing consumer demand for immersive experiences of art, culture and commerce.”