Debenhams targets high street return as owner Boohoo bids to woo beauty brands

Debenhams Stevenage

Debenhams is plotting a return to the high street under new owner Boohoo as it attempts to strike deals with major beauty brands. 

Boohoo closed all Debenhams stores after rescuing the retailer from administration in a £55m deal back in January, taking its proposition online. 

But the fashion etailer’s boss John Lyttle said some beauty brands had refused to supply their products to Debenhams unless it had a physical presence.

Although the likes of Benefit and Ralph Lauren continue to supply to Debenhams as an online-only operator, the website does not stock major names such as Chanel and Yves Saint Laurent – both of which were previously sold in its department stores. 

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