Debenhams has unveiled a new concession partnership with home and furniture brand Maison Du Monde.
The French firm, which currently only operates online in the UK, will open shop-in-shops in three Debenhams stores – Westfield, Birmingham and Manchester – this Spring.
The concessions, marking Maison Du Monde’s first bricks-and-mortar venture on these shores, will stock “decorative items and small furnishings”.
The department store retailer said the partnership forms part of its Debenhams Redesigned strategy and will enhance its presence in the UK homewares and furniture market.
Maisons du Monde was founded in France in 1996 and boasts an international network of 313 stores, an e-commerce platform operating in 11 countries and several catalogues. In 2017 it generated €1,011m in annual sales.
Debenhams chief executive Sergio Bucher said: “As part of our Debenhams Redesigned Strategy, we are looking to work with strategic partners that can deliver new and complementary product offers for our customers.
“We believe that its fresh and differentiated ranges will reinforce Debenhams’ position as a major player in the UK homeware and furniture market.”