Debenhams launches first brand campaign since Boohoo takeover

Male model in pink Debenhams suit

Debenhams is launching its first new campaign since being acquired by Boohoo, adding .com to its name to reintroduce itself to customers as a pureplay department store.

Boohoo snapped up Debenhams name and website in January for £55m but elected not to take on any of its physical stores. While some sites reopened to clear stock after non-essential retail was allowed to reopen, all of its 118 remaining stores have now since closed.

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