Debenhams is launching its first new campaign since being acquired by Boohoo, adding .com to its name to reintroduce itself to customers as a pureplay department store.
Boohoo snapped up Debenhams name and website in January for £55m but elected not to take on any of its physical stores. While some sites reopened to clear stock after non-essential retail was allowed to reopen, all of its 118 remaining stores have now since closed.
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