BHS.com will launch its fashion range at the end of this month, building on its existing homeware range, the etailer has announced.
BHS.com, which launched on September 29, will start selling its fashion offering across men’s, women’s and childrenswear on October 28.
Owner Al Mana Group initially relaunched BHS with 500 items across lighting, bedroom and bathroom, and has now added Christmas textiles and decorative accessories to its offer.
On October 21 it will extend that offer, launching Christmas hampers, gifts and home fragrances. These will be across three themes: Alpine Retreat, Glam Christmas and Winter Wonderland.
BHS.com will add kitchen and dining categories on October 14.
BHS International managing director David Anderson said: “We have had a great response to our relaunch in September and I’m really excited to now be rolling out the first of our Christmas ranges as we promised.
“As we continue to roll out new product ranges and ramp up our marketing activity, we are confident we can build further on our early success.”
The department store chain collapsed into administration in April this year, following its sale to Retail Acquisitions. Its collapse is currently the subject of a Serious Fraud Office investigation.