BHS.com, the online business launched in the wake of the BHS collapse, is being axed by its Qatar-based owner Al Mana Group.
Despite reporting surging sales, the website, launched just 20 months ago, will stop trading on June 27, with final deliveries to customers on July 5.
Al Mana, which acquired BHS’ international and online divisions out of administration, said after conducting a strategic review of the online business it had decided to focus on its stores-based operations.
In a statement, it insisted it “remains fully committed” to expanding and investing in BHS International – its franchise stores business – and claimed to be “in late stage negotiations with several new partners”.
A BHS spokesperson said: “The 18 members of our BHS.com team, along with all suppliers, will be treated fairly and equitably as the website is closed down.”
The etailer launched in September 2016 in an attempt to “keep the BHS name alive” after the high street chain Sir Philip Green sold for £1 toppled into administration.
Read more: Can BHS.com succeed in a tough market?