Leading electricals retailer Dixons Group has implemented a customer order management solution at its distribution centre at Newark-on-Trent, Nottinghamshire.
The solution, from Yantra, has been chosen to improve fulfilments on customer home deliveries and store replenishment orders.
Opened last year, the distribution hub supports 1,000 Dixons Group stores.
It covers 715,000 sq ft (66,425 sq m) and processes 130,000 SKUs across 2,000 product lines.
'More efficient fulfilment operations in our central facility equals a streamlined and improved shipping experience for our customers, whether they shop online or in one of our retail outlets,' said Dixons Group distribution development director Martin Fletcher.
'Our Newark facility manages bulk replenishment orders for the stores and individual orders for home delivery. These have very different characteristics. Yantra's solution enables us to achieve significant efficiencies in our order fulfilment.'
Dixons will also use the system to manage reverse logistics and track returned orders.
The move follows other IT investments to improve the retailer's customer service, including a£90 million contract with Capita Group to outsource its customer service centre in Sheffield.
Dixons Group has acknowledged in the past that its customer service levels have not been up to scratch.
At the Retail Week Conference in March, Dixons managing director Nick Wood vowed to put into practice recent customer service successes achieved at sister chain The Link.