Google head of retail Peter Fitzgerald has been appointed to the board of Debenhams as a non-executive director to help grow the department store group’s online business.

Debenhams chairman Nigel Northridge said: “Peter Fitzgerald has a wealth of experience in helping retail businesses to realise their online ambitions with acknowledged industry leaders Amazon and Google. Growing our multichannel business is a crucial part of Debenhams’ strategy and, as one of the leading experts in his field, we look forward to Peter’s contribution as a member of the board.”

Fitzgerald is a key figure in the online world but is a strong supporter of the high street and bricks-and-mortar retailers. 

Fitzgerald said: “I hope my experience working with businesses to help them succeed online will be valuable to the business and look forward to working closely with the team.”