David Oliver
David Oliver is head of retail consulting at PwC
- Opinion
Opinion: Customer-centricity is only way for retail to thrive
The recent spate of high profile retail failures has highlighted the challenges facing legacy store-based organisations trying to survive and thrive in a digital world.
- Opinion
Opinion: Making omnichannel pay – the next challenge
Many retailers have started to question fundamentally the way they organise their business for omnichannel.