Shop prices fell slightly during July amid “stiff competition between retailers”.
Shop price deflation was steady at 0.1% in July, the second consecutive month of deflation since October last year. This was below the 12- and six-month average price increases of 0.3% and 0.4% respectively.
Fresh-food inflation slowed during the month to 1.2% from 1.4% in June, and food inflation eased to 1.7% in July from 1.8% the previous month, according to the BRC Nielsen Shop Price Index.
Ambient food prices increased from 2.3% in June to 2.4% in July, but non-food prices fell 1.2%, the same rate of decrease as in June.
Out of the non-food categories, shop prices inflated for three and deflated for three. As consumer confidence remained low retailers continued to compete using discounts to attract shoppers.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.