Retail sales 'below expectation' for April, despite Easter boost

Whole Foods Market London

Retail sales were “below expectation” for the month of April, despite the Easter long weekend, according to the latest BRC-KPMG Retail Sales Monitor.

Like-for-like sales increased by 3.7% in April compared to the same period in 2018, when they registered a 4.2% downturn year on year.

Total retail sales for the month saw a 4.1% uptick, against a downturn of 3.1% in April 2018. This was above both the three- and 12-month average increases of 1.2% and 1.4% respectively.

The BRC said the April figures were “positively distorted by the timing of the run-up to Easter”, which fell later in April this year compared to 2018. It said it was then more accurate to look at the two-year averages.

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