Amazon maintains the highest share of spend in the audio-visual entertainment market with 26.5%, an increase of 0.1% year on year.

Audio visual entertainment


Amazon leads the books market (33.23% of share compared with 32.6% last year) while WHSmith lost share with 10.3% (10.6% last year). Tesco is the leading grocer, with 3.3% of total spend.


In the music market, Amazon leads with growth in share compared with a year ago, 27% (+0.5% year on year). iTunes experienced a loss of share from 26% to 21.6% of total spend. HMV gained share, up 2% year on year.

The main grocers have also increased their share of spend in music – Tesco holds a 6.7% share (versus 5.5% last year) and Sainsbury’s holds 4.8% (4.4% last year).


In the games market, Game continues to hold a significantly higher share of spend in comparison with any other retailer with 29%, a 3.7 percentage point increase year on year.


Finally in the video market, Amazon holds the biggest share (23.6%, 1 percentage point higher year on year). HMV in turn has increased its share to 19.9% versus 19.1% last year. In third place, Tesco lost share of 16.8% compared with 17.3% last year.

Kantar Worldpanel measures purchasing habits of 15,000 demographically representative British households. For more information, visit