FMCG brands dominate top 30 fastest growing retailers in the UK

More than half the ORESA Executive Search Retail Index are FMCG brands, as more shoppers opt for “affordable luxuries” and more intentional versions of everyday essentials.

Food and drink, supplements, home cleaning products, alcohol brands and more made up 17 of the 30 retailers on the list, which measures brands’ two-year compound annual growth rate (CAGR). Top of the index is matcha brand Perfect Ted, which posted a CAGR of almost 560%. 

Other retailers on the list include premium jarred beans brand Bold Bean Co, fresh ready meal delivery service Simmer Eats and organic baby formula brand Kendamil. 

Ranking: the top 30 fastest growing retailers show consumers’ relentless march towards ‘better’

Petcare brands were also strongly represented within the top 30, with fresh pet food subscription retailer Butternut Box delivering a CAGR of 90%, on £126m turnover, and prebiotic and grain-free pet food brand Scrumbles reaching a 74% CAGR on £20.3m in sales.

Skincare and make-up brands also ranked highly on the Index, with four making the top 30. The beauty brand with the highest CAGR was viral beauty brand PLouise, which just last month broke the TikTok Shop Live sales record by netting $2.7m worth of orders in under 14 hours.

Fellow British, founder-led beauty brands Refy, 47Skin and haircare brand Hair Syrup – which was founded by Lucie McLeod from her student flat after she found an audience on TikTok. 

“When my first video went viral back in 2020, I was still a student with £300 in the bank and absolutely no plan for what would come next,” she said. 

“I knew if I wanted Hair Syrup to be more than a flash in the moment, I had to keep showing up consistently online. TikTok thrives on authenticity and frequency, so I focused on posting every day, showing the messy reality as well as the glossy results. That built trust with an audience who felt they were growing with me.”