Department store wars: How Debenhams stacks up to rivals
Debenhams’ 2016/17 results, underlined the initial impact of Sergio Bucher’s ‘Debenhams Redesigned’ strategy on its bottom line.
Pre-tax profit slumped 44% following a hike in exceptional costs as his digitally-led strategy gets underway.
But a comparison with the sector’s other two key players shows Debenhams’ vulnerability and how vital it is that Bucher’s plan succeeds.
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