An algorithm-generated list of the UK’s most influential retail Twitter accounts, compiled by Lissted and analysed by Graham Soult.

Top 100
RankNameHandleTypeFollowersStatusesPrevious RankMovement
1 Retail Week RetailWeek Media 84,473 41,074 1 0
2 Neil Saunders NeilRetail Analyst 10,571 41,355 2 0
3 George MacDonald GeorgeMacD Journalist 13,943 39,898 3 0
4 Drapers Drapers Media 65,859 32,661 6 2
5 BRC the_brc Industry body 8,559 3,370 5 0
6 John Lewis johnlewisretail Retail brand 295,120 22,533 7 1
7 The Grocer TheGrocer Media 47,942 17,861 4 (3)
8 Retail Gazette retailgazette Media 15,400 8,630 13 5
9 Planet Retail PlanetRetail Analyst firm 44,666 20,914 14 5
10 Mary Portas maryportas Personality 251,039 6,465 8 (2)
11 Bryan Roberts BryanRoberts72 Analyst 5,173 13,774 9 (2)
12 Graham Soult soult Commentator 8,304 27,130 39 27
13 Nicola Harrison NicolaRHarrison Journalist 5,325 2,867 10 (3)
14 Nick Bubb NickBubb1 Commentator 6,788 7,869 12 (2)
15 John Ryan newstores Journalist 6,485 8,071 16 1
16 retailTRUST retailTRUST Not for profit 5,877 9,979 19 3
17 Retail Focus News retailfocus Media 19,612 8,019 27 10
18 M&S marksandspencer Retail brand 489,588 226,599 15 (3)
19 Chris Brook-Carter CBC90 Journalist 4,820 2,415 20 1
20 Steve Dresser dresserman Analyst 12,263 53,816 11 (9)
21 Verdict Retail VerdictRetail Analyst firm 4,201 5,979 17 (4)
22 The Retail Bulletin RetailBulletin Media 12,125 25,443 22 0
23 Sainsbury’s sainsburys Retail brand 437,839 375,924 23 0
24 Jennifer Creevy JenniferCreevy Journalist 3,643 1,561 36 12
25 Andrew Busby andrewbusby Analyst 14,199 12,604 28 3
26 Waitrose waitrose Retail brand 249,406 99,279 21 (5)
27 Sainsbury’s News SainsburysNews Retail brand 51,759 21,397 24 (3)
28 Tesco News tesconews Retail brand 37,749 5,271 40 12
29 Graham Ruddick GrahamtRuddick Journalist 6,340 4,668 35 6
30 Glynn Davis GlynnDavis Journalist 4,103 8,109 41 11
31 Talking Retail TalkingRetail Media 7,847 10,222 52 21
32 Internet Retailing etail Media 30,799 12,631 18 (14)
33 Selfridges Selfridges Retail brand 318,769 59,693 26 (7)
34 Alex Lawson MrAlexLawson Journalist 4,830 4,371 25 (9)
35 Harry Wallop hwallop Journalist 26,586 29,394 43 8
36 My-Retail Media myretailmedia Media 39,053 29,464 29 (7)
37 Richard Hyman rahrichardh Analyst 1,640 929 68 31
38 Tesco Tesco Retail brand 428,676 1,335,394 32 (6)
39 Theo Paphitis TheoPaphitis Personality 500,049 13,767 57 18
40 World Retail Congress WorldRetail Trade show 7,691 7,123 45 5
41 Mark Webb MarkWebb_DC Comms/PR 4,120 25,724 34 (7)
42 Clare Rayner clarerayner Campaigner 5,608 43,466 33 (9)
43 Bill Grimsey BillGrimsey Campaigner 4,233 5,874 46 3
44 Rob Gregory RobGregOnRetail Analyst 3,777 2,683 53 9
45 RetailWire.com retailwire Media 36,170 14,763 78 33
46 Asda asda Retail brand 398,923 11,689 38 (8)
47 Andrea Felsted AndreaFelsted Journalist 3,966 2,553 30 (17)
48 European Supermarket esm_magazine Media 10,954 13,407 62 14
49 Tim Danaher timdanaher Comms/PR 6,271 10,181 31 (18)
50 Retail Express retailexpress Media 5,202 2,723 51 1
51 The Co-operative TheCooperative Retail brand 64,796 31,080 50 (1)
52 Mark Faithfull RPAnalyst Analyst 1,669 3,878 92 40
53 Matthew Hopkinson MattheHopkinson Analyst 2,235 7,317 61 8
54 Paul Mitchell PaulTMRetail Campaigner 25,969 21,072 54 0
55 Fiona Briggs RetailTimes Journalist 3,876 7,169 > 100 N/A
56 ASOS ASOS Retail brand 955,311 198,233 67 11
57 Conlumino News ConluminoNews Analyst firm 5,380 3,702 59 2
58 Rebecca Thomson Rebeccathomson_ Analyst 4,570 3,657 > 100 N/A
59 Sarah Butler whatbutlersaw Journalist 1,993 2,909 73 14
60 The Retail Practice retailpractice Comms/PR 60,058 18,234 74 14
61 bira_says bira_says Industry body 2,781 5,808 56 (5)
62 Gemma Goldfingle gemmagoldfingle Comms/PR 3,029 3,402 69 7
63 Maureen Hinton maureen_retail Analyst 2,799 1,646 66 3
64 Dan Innes DanInnes Comms/PR 2,601 8,528 > 100 N/A
65 James Hall JamesFHall Journalist 4,379 4,667 49 (16)
66 LDC LocalDataCo Analyst firm 1,905 6,078 > 100 N/A
67 Mark Kleinman MarkKleinmanSky Journalist 27,976 5,078 > 100 N/A
68 Patrick O’Brien patrick_verdict Analyst 1,357 804 > 100 N/A
69 betterRetailing betterRetailing Media 4,388 7,340 58 (11)
70 Charlotte Hardie Charlottehardie Journalist 1,876 405 > 100 N/A
71 Ian Middleton IanMiddletonX Commentator 3,056 33,074 72 1
72 The Retail Champion RetailChampion Campaigner 5,402 16,769 42 (30)
73 Ben Sillitoe BSillitoe Journalist 2,785 5,362 86 13
74 Accenture Retail AccentureRetail Other brand 17,261 10,259 > 100 N/A
75 Marcus Leroux marcusleroux Journalist 5,658 8,342 93 18
76 BCSC BCSCretailprop Industry body 5,486 3,269 > 100 N/A
77 Tracey Davies mrsbyers Journalist 1,555 4,888 > 100 N/A
78 NRFnews NRFnews Industry body 39,751 10,100 82 4
79 Liberty London LibertyLondon Retail brand 197,630 30,372 > 100 N/A
80 Kantar Kantar Analyst firm 26,891 9,211 76 (4)
81 IGD Retail Analysis RetailAnalysis Analyst firm 9,004 11,580 63 (18)
82 Laura Heywood LauraH_RW Journalist 1,607 1,605 > 100 N/A
83 Retail Conference RetailEvents Trade show 3,014 9,499 64 (19)
84 C&W UK Retail Team CushWakeRtailUK Other brand 3,951 2,477 99 15
85 RBTE rbtexpo Trade show 4,137 4,968 > 100 N/A
86 Doug @Retail Prophet RetailProphet Commentator 19,523 18,919 94 8
87 K3 Retail k3retail Analyst firm 5,510 12,275 81 (6)
88 Morrisons Morrisons Retail brand 194,237 135,427 83 (5)
89 Business of Fashion BoF Media 1,554,540 24,513 > 100 N/A
90 Aldi Stores UK AldiUK Retail brand 263,842 52,878 96 6
91 Topshop Topshop Retail brand 1,277,204 42,644 > 100 N/A
92 Andy Stevens andy_verdict Analyst 1,419 1,594 97 5
93 Burberry Burberry Retail brand 6,440,787 10,329 > 100 N/A
94 Westfield London westfieldlondon Retail brand 81,341 9,716 79 (15)
95 Jonathan De Mello DeMelloRetail Analyst 1,300 3,406 > 100 N/A
96 H&M hm Retail brand 7,844,555 9,713 > 100 N/A
97 Harrods Harrods Retail brand 585,489 38,070 80 (17)
98 We Are Pop Up wearepopup Retail brand 22,021 15,890 > 100 N/A
99 New Look Fashion NewLookFashion Retail brand 324,770 27,448 100 1
100 Ocado Ocado Retail brand 49,177 118,130 89 (11)

NB: Numbers in brackets represent negative movement.

How is the list formulated?

As Adam Parker, Lissted’s founder, explains: “Lissted’s proprietary algorithm analyses Twitter users’ relationships and interactions – not just how many followers they’ve got – meaning that in a field like retail, someone with a relatively modest Twitter following can still rank highly if the industry’s key influencers follow and engage with them.”

To generate its new results, Lissted identified a sample of 3,419 of the UK’s top retail-related Twitter accounts – mostly UK-based individuals or organisations, but including others with a strong UK connection. The algorithm then analysed 1.8 million follower relationships and more than 66,500 replies, mentions and retweets generated by these accounts.

To assist analysis, the accounts were categorised by type – media, journalist, retail brand, and so on – but that’s genuinely the extent of any human subjective input.

Graham Soult: What does the updated chart show us?

At the top end, it’s hardly a surprise that the three most influential accounts – Retail Week (@RetailWeek), Conlumino’s Neil Saunders (@NeilRetail), and Retail Week’s George MacDonald (@GeorgeMacD) – all remain unchanged from last time. After all, these are Twitter accounts that anyone in UK retail turns to if they’re after objective and up-to-the-minute industry insight.

Indeed, there’s relatively little churn overall, though this is to be expected given Lissted’s methodology – making enough impact in the community to rise up the ranks significantly is hard. Hence, all but two of the top 10 were there in October, while 81 of the previous top 100 reappear this time. 

There are several notable climbers, though, including Mark Faithfull (@RPAnalyst), RetailWire.com (@retailwire), Richard Hyman (@rahrichardh) and, er, me (@soult) – partly owing to the October list raising my profile a bit further.

There is a slight shift by overall type as well. Retail brands, journalists and media organisations have all increased their representation, and now occupy 55 of the 100 spots, up from 50 previously. Conversely, the number of retail commentators in the list – people like me – has dropped from seven to four.

And what about those who have dropped off the list? Often they’re Twitter users who have stopped being as active as they were, or who, in a couple of cases, haven’t tweeted at all since August.

Clearly in the Twittersphere, just like in retail, you can’t afford to stop getting the message out if you want people to remember and engage with your brand.

  • Graham Soult, retail consultant at CannyInsights.com