Coronavirus: Fashion sales forecast to plummet as grocers’ share of spend climbs

Primark Leipzig Germany

As the retail industry begins to feel the impacts of coronavirus on consumer spending habits, new data predicts that the pandemic will wipe £12.6bn from sales in 2020.

Clothing and footwear will fare the worst as shoppers choose to commit the majority of their spend to food. The sector is set to decline by £11.1bn or 20.6% in 2020, according to GlobalData forecasts.

This is equivalent to the combined clothing sales of the three market leaders Primark, Marks & Spencer and Next. 

According to GlobalData, spend on non-food categories in general is also forecast to decline by 8.9% as consumers shun non-essential items. The impact on non-food is far worse even than during the financial crisis of 2009, when sales fell 2.9%. 

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